Why You Need NAP to Grow Your Local SEO

Why You Need NAP to Grow Your Local SEO

A factor that can improve your search engine optimization (SEO) is your NAP listing, which enlist your business name, address, and phone number. While most companies provide a NAP listing online, most do not know what it is for. However, NAP is essential for building customer trust, driving traffic to your site, and finding relevant leads.

In this article, we’ll discuss what NAP is, why it’s important for your SEO, and how you should do it.

What is NAP & how does it help SEO?  

NAP consistency impacts SEO, iSearch Engine

NAP refers to the business contact information that you provide on the internet. Updating and optimizing your NAP listing allows search engines to identify your business and what it does more accurately. With a clearer picture of your business, search engines can place it higher on local searches for related products and services.

Moreover, NAP can improve your local SEO. When displaying results for location-based searches, for example, search engines like Google consider the location information of each company to serve the most relevant information to an inquiry.

Where should you enter your NAP?

To list your NAP, find a local or industry-specific online directory and input your details there. Some examples of online directories are Facebook Pages, Yelp, Bing, Better Business Bureau, Foursquare, and Yellow Pages. 

How NAP consistency impacts SEO

Most companies enter their NAP into several directories. However, some fail to see the importance of consistent information, often using various names or inconsistent addresses across directories. 

For example, search engines are not smart enough to see a connection between the Yelp listing “Joe Smith General Motors of 23 Yellow Road” and the Yellow Pages listing “Joe Smith GM of Cor. Yellow Rd” even though they are the same company.

Similarly, users would most likely get confused by varying names and locations, prompting them to find another company with more consistent and therefore reliable information.

What is NAP consistency?

company’s NAP consistency, iSearch Engine

NAP consistency means that your business information is exactly the same across all directories, websites, and social media. A consistent NAP isn’t just about listing your company’s basic info—it also involves using the same formatting and spelling across all directories.

Optimizing your NAP for consistency is a simple and effective strategy to improving your local SEO. When similar information shows up for all your listings, it’s easier for search engines to identify who you are and how potential clients can reach you. 

Because search engines prioritize relevant and trustworthy results, NAP consistency can place you higher on search rankings for relevant keywords. Likewise, users would be confident with your information, further building customer trust. As a result, you attract more organic traffic, leads and even sales. 

We can take care of your company’s NAP consistency

If you’re looking to update your listings so that they stay consistent across all directories, look no further. iSearch Engine is a software program that helps you show up in a multitude of local search results. We can help your customers find you when they search for your offered products and services.