The Top 7 Directory Sites Businesses Should Be Listed on
Promoting your business online can be tricky. There are so many challenges that local businesses have to overcome, ranging from complex algorithms to just plain oversaturation. Especially these days, it can feel like your business is so hopelessly lost in the local search results.
Fortunately, this can be solved by boosting your business’s local SEO. This involves submitting your business to online directories, which is also known as building citations. But which directories are best for your business? Here are the top ones to consider.
Top 7 Directory Sites Your Business Should Be Listed on
1. Google Business Profile
This is the former Google My Business which was rebranded in 2021. Google Business Profile provides vast benefits to your business when you claim your listing on the platform. Having a Google Business Profile is a must, given that it becomes more and more relevant as time goes by in terms of local search ranking. So if you want to increase visibility and gain greater exposure to a significant number of online users, you need an optimized Google Business
Gone are the days when one thinks of Facebook as just a social media network. You can find Facebook Pages indexed in Google, hence the need to list your business there. Nowadays, you’ll rarely find a business that doesn't have its own official Facebook profile page, which only makes perfect sense since Facebook has nearly 3 billion monthly active users.
Yelp is still king when it comes to reviewing sites for local businesses. With over 170 million users and more than 220 million reviews (and 97% of users who purchase after using Yelp), this is a no-brainer. You have to be on Yelp if you want customers to discover your offerings, and you need to garner positive feedback as well.
Sure, Bing is used by only a small portion of the world’s online users. But because it’s the default search engine for Edge and Internet, you can’t just leave Bing out. You would want your business to reach those who use Bing as their primary search engine.
5. Apple Maps
If you want your business to be seen more, then it’s worth considering getting your business listed on Apple Maps. Apple Maps has about 200 million+ users.
Foursquare may not be as popular as Yelp. Nevertheless, the site still has a user base of more than 50 million, which you can utilize to your advantage. Almost 2 million local businesses are already leveraging Foursquare to boost their online visibility.
Waze is the second most popular navigation map. With 140 million users, Waze has a highly engaged user base.