3 Reasons Why a Local Business Listing Will Boost Your Business
A local business listing is an online profile of a business that shows its name, hours, business address, contact information, and other important details. Local business listings are an important way to promote your business on the internet. It helps customers find your business online easily. Perhaps you’ve come across some of these local business listings, when you were searching for a product or service near you.
If you are a business owner, you may not have thought about local business directory listings. But there are many benefits to having one; read on to find 3 reasons why you should have a local business listing.
Improve Your SEO
An online profile will increase your visibility online by improving your SEO. Creating a local business listing provides search engines with credible information that boosts your ranking. Remember that an important part of SEO is the validity of the data and not simply its relevance. By having a profile in local business directories and other websites, you signal to Google and other search engines that your business is real, legitimate, and open for customers.
Not only will your business rank higher in search results, your click-through rate will also improve. People are more likely to click on your website link if it appears in local search results.
Get More Leads
Studies have shown that about 76% of consumers research a business online before deciding to visit the store in-person. Similarly, 81% of retail shoppers research online before purchasing. Your local business listing will help get the boost you need in terms of lead generation, as more people will be able to find your business online.
As we’ve seen, improving your SEO means you rank higher in search results, which leads to more people seeing your business and what you have to offer.
Get Valuable Customer Feedback
Many local business directories offer a platform for customer reviews. These reviews are important because 93% of consumers report that online reviews influence their purchasing decisions.
Customer feedback also provides you with a source to identify areas for improvement. Positive reviews boost the business’ credibility—you can even repost positive comments on other channels as a marketing strategy. Meanwhile, negative reviews give you a chance to respond properly and respectfully and work on shortcomings to improve your service.
Creating a local business listing should be a part of your local SEO strategy. The advantages it provides for your online presence is simply too beneficial for you to ignore. You can maximize your exposure online, and you have another mode by which to attract potential customers and increase your sales and revenue.
In creating your local business listing, be sure to keep your business information relevant, updated, and consistent across all online platforms. Give your customers an easy time finding you. Let iSearch Engine help you in creating your local business listing for major online directories, including Google Maps, Bing, Alexa, Waze, Uber, and others.